I've been in the online space since 1995 and I have generated many millions in revenue for myself and other businesses. I've watched the fads come and go and at the end of the day, having a strong brand and the accompanying sales numbers in any online or offline business is dependent on certain fundamentals. Putting the right domain name together with the right company website is going to make you money hands down. I have been with my chiropractor since about 2005 and it was definitely his branding that spiked my interest to visit his office and I've been there ever since. I'm not sure what your lifetime value of one single customer is, but that's something for you to do the math on. 

I have also built businesses with the sole purpose of selling them which I have done very successfully. In my experience and as a general rule of thumb, a business is worth a multiple between 2.5 times, and 3.5 times its last 12 months net income plus assets before taxes. 

I probably wouldn't bother looking at a business to buy if the website didn't exactly match the business name. Simply because I know it would be somewhat of an uphill struggle. Without a matching address to the business name, I certainly wouldn't be paying a multiple of 3.5. I think under those circumstances which I probably wouldn't entertain anyway, I'd be looking at 1.5 to 2.0. Having the exact match for your business name and your website will bring you more customers without a shadow of a doubt and pay for itself many many many many times over into the future and one day when you decide to move on and exit your business, it could definitely mean the difference of hundreds of thousands of dollars.

If you have arrived here it's probably because we have contacted you about a Domain Name that we have in our portfolio that is an exact match for your business. The page link we sent you has all the relevant information.

Thanks for your time. 

James Thrussell. Founder and CEO